The Mortehn Expressions

  Social media influencing is fast becoming a major aspect of marketing in Africa. This is because the billboard, television and radio advertisements are no longer getting the job done the way they used to back in the days. With regards to this article, I would like to use Nigeria which is the largest country in West Africa (with regards to population) as my case study. If we are to discuss the business of social media influencing in Africa, we would have to talk about everything that is involved in social media influencing such as: ·          What is social media influencing? ·          Who is a social media influencer? ·          What are the benefits of using social media influencers in advertising? ·          What are the different types of social media influencers that exist? ·      ...

  I remember logging in to Instagram one fine Saturday morning and seeing one of the social media influencers that I follow telling her audience about how she went for a spa treatment after being stressed for a long time. She mentioned that she did facials and had a general body massage. She went ahead to list the benefits of spa treatments and encouraged her followers to go for massage treatment once in a while. It is in this light that I would like to expatiate on how spa can improve our chances of getting better health for ourselves. For the purpose of this article, let us look at spa treatment as one of the steps to assuaging stress. According to an article on medlineplus.com, “stress is a feeling of emotional or physical tension”. Stress inhibits the human ability to function properly. The person who is undergoing stress will not be able to perform his daily tasks and this may lead to a break down in the person’s health if something is not done about it. Let’s imagine th...

    Andela is a company that seeks to identify, select and train software engineers and developers. Its headquarters is in the United States of America and it has African branches in Lagos, Kampala, Kigali and Nairobi. Its branch in Lagos, Nigeria was launched in 2014. What they do is that they look out for talented software engineers and developers and groom them for companies around the world through trainings in order to eradicate the problem of tech staff inadequacy and build strong and excellent tech teams. They also partner with other tech companies such as Google, Facebook, Pluralsight, Microsoft and so on in order to assist in training the members of staff in their tech departments. The Andela tech team being a member of partner companies is a guarantee for huge business growth. Over two hundred thousand (200,000) engineers and above have been recruited by Andela from across the African continent for several companies. It is worthy of note that they recruit the...

  The last time Sheila ever felt loved—intense, soul-wrenching, heart-thumping love was in the period between 2007 – 2011. She was just 19 and he was 21. He didn’t have money to give her and she didn’t even want money, she wanted just him—and he did love her. It was obvious in the way he treated her. In the way he looked at her. She knew it deep down in her soul that he loved her until he didn’t because he cheated and made it so obvious—she almost died. It was excruciatingly painful… But two years later, she moved on. In her service year, in 2013, she met someone else. He was so caring. Very loving. Everything she could ever want in a man. It was all so beautiful, but he was so insecure. He would check her phones and read her chats, but she didn’t mind because she had nothing to hide. Until she found out she was the side chick and took her L with pride and moved on. Fast forward to Dami in 2015. She needs to tell you his name because he was the only one who ever did right by h...

Following the announcement by President Buhari last night, a lot of us will be indoors for the next fourteen days. This can turn out to be a very boring time seeing as we can't visit anyone and we are not allowed to leave our houses. I have curated a list of amazingly interesting books that can keep you busy during this period and for those who find it difficult to read, I have added some audiobooks as well. Now, you can listen to your favourite stories while doing other things. See the list below: The Girl with the Louding Voice - Abi Dare A powerful, emotional debut novel told in the unforgettable voice of a young Nigerian woman who is trapped in a life of servitude but determined to fight for her dreams and choose her own future. Adunni is a fourteen-year-old Nigerian girl who knows what she wants: an education. This, her mother has told her, is the only way to get a “louding voice”—the ability to speak for herself and decide her own future. But i...

Some days ago na so we hear say government go ban okada and keke for Lagos. We be think say na lie the first time o, later, na so we come see say na true. E don reach make people come dey trek upandan for Lagos like dis. For my area, wey be say na Ogba, people been dey enter bus go Berger for 100 naira but as keke and okada no come dey now, na 500 naira Danfo buses dey carry am. From Ikeja underbridge to Ojuelegba and Yaba wey be say na 200 or 150 before, dem don dey carry am for 250 or 300 naira now. E jus be like say government no want make average people dey stay dis Lagos. If you no get car like dis, na to start suffer head, begin dey waka na im remain. Just imagine say person dey collect 30,000 for salary for wan month, how that kain person wan take survive for this kain time? And nor be say companies go come say because Sanwoolu don ban keke and okada now, dem go come increase your salary. E nor dey ever follow laik dat. People jus dey complain say this government nor just t...